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Watch this video to get a
glimpse of this project!
OVERVIEW

One of the most talked about topics on the internet today are NFTs. Scroll down your Twitter timeline and you’ll inevitably be met with a good number of posts reporting artists making sky-high sales in the order of millions by apparently just selling digital pictures. This has no doubt irked a few purists, who believe this to be nothing but a short-lived hype, and amazed a lot more, and remains a topic that is vastly misunderstood, if at all. When we were given this theme, we admit that our own knowledge was a quite limited one. While we more or less knew what the general idea was, if someone asked us to articulate what a blockchain or what mining meant, we would not be able to explain it by anything more than a few umms and ahhs, and then end up saying “I mean I know what it is, but I don’t know how to explain it”.

BIG PICTURE, SMALL DETAILS

Our Approach

NFTs are bizarre and most people are immediately struck by the apparent absurdness of the whole enterprise. Whether the current wave in popularity is absurd or not is not our job to decide, but for our project, we will be looking at answering the most basic questions about crypto-currency and NFTs. Before explaining the technicalities of the blockchain and crypto, we consider it important to be well versed with what it is and what it isn’t. Like most new technologies and advances, the understanding of NFTs is hampered by media hype, buzzwords and social media uproar. As designers, it is not our job to tell readers what to think. We want to filter the noise and see what remains in the sieve so that the reader can form their own opinion.

We will use these keywords and pointers to help us keep our reading relevant:

Preliminary Readings and Research: This is the preliminary reading from the existing case studies that we will undertake to gain a better understanding of the topic.

Building a reader persona: Based on our reading, we will construct a reader persona that we intend to design for.

Conversational Research: To understand the pain points and the nature of our audience regarding our topic, we initiated conversations about crypto, blockchain and NFTs with our friends & family.

Identifying Primary Questions: From our desk research and informal conversations, we identified the primary questions to focus on.

Selecting a Suitable Medium: Based on the reader persona, we will decide which medium and visual style of the GIFs is most suitable for this particular reader.

Developing a format and framework for designing GIFs: Based on the selected medium and visual style, we will develop a format for our series of GIFs.

GUIDING KEYOWRDS & PHRASES

What's the hype is about?

So we set out to do our own reading to build something for an audience that was just like us, who weren’t beyond the scope of understanding concepts given a chance but as yet had not had resources which could enable them to do so. Since the understanding of NFTs directly stems from the understanding of how blockchains and cryptocurrency works, we thought it would be best if our series of ‘explainer GIFs’ would tackle a bit of both. While doing our initial reading, we became aware that there are more than enough resources available online to delve into the complexities of crypto, so instead we decided to focus our efforts on explaining the most fundamental and basic terms. These could then serve as a jumpboard for a more detailed and nuanced exploration.

We will use these keywords & pointers to help us keep our research relevant -

User Persona

To achieve our goals, we first worked out what kind of constraints we’d like to work under. Based on our target audience, we thought it would be best to use the kind of language and analogies that we used amongst ourselves. In fact, a lot of this was borne from our chats and calls with each other, where one would try to water down a complex concept in the most simplest terms for the other. We had the advantage of being new learners and by turning what could be a shortcoming into a feature of our work, we felt that we could create something more meaningful than had we done it any other way.

Over the course of our reading, we have come across some fundamental questions that are critical to gain a fuller understanding of non-fungible tokens. In our view, it is better to summarize the research in this manner since it helps us down the line. These are listed below in no particular order and have been answered in a manner that we understood them. Based on this understanding, we can select narrower and more structured questions for our GIFs.

What is meant by a token?
A token is any entity which denotes a value. A voter ID denotes a person’s right to vote, a URL denotes the address of a website, a person’s name is a token of their identity and so on. Similarly, anything which is capable of holding a value in the crypto space is a token.

What is meant by fungibility?
Fungible tokens are completely interchangeable with each other. One is as good as another. A Rs.10 note in my pocket is no more special than the Rs. 10 in yours. You can transfer fungible assets from one owner to another to make payments for certain things. On the other hand, exchanging fungible assets does not hold any meaning because they have the same value. If you lose a note, you can simply get another. By this understanding it follows that any token which is non-fungible must have a value that cannot be replaced or interchanged.

What is an example of a non-fungible item in real life?
Think of buying an NFT like buying a limited edition book. It means people who buy limited copies of a book can be sure no one else will ever have the same exact copy as them. That they won't lose their specialness.Why does this artificial limiting work?TL;DR, people are greedy. Let's go back to the special book example. There are only a few copies in the market. And because of that, they'll pay more money to get a copy. The publishers can charge more money and the author can earn more money because the publisher can sell fewer copies. NFTs work the same way, by artificially limiting the amount of editions of an artwork people can buy.

Does buying an NFT give me the rights to the work?
Buying an NFT gives you no more right to a work than buying a reprint of the Mona Lisa gives you a right to the original painting. The token you’re buying should be thought of merely as a ‘receipt’ to a limited edition of a work. The receipt certifies you as an owner of that particular edition of the work, nothing more.

Why can’t I just ‘Right Click’ and ‘Save As’ work on an NFT marketplace?
This is a common question. NFTs are not the images themselves, but the unique token of authenticity attached to them. An artist can still post the same work on any other platform, you can still screenshot or save it if you wish. But you are deprived of any proof of ownership on the blockchain.

What is the difference between Proof of Stake and Proof of Work?
PoS and PoW are two methods of verifying a transaction on a blockchain. To understand PoW in simple terms, whenever a transaction is added into the blockchain ledger, all participants must do some ‘work’ to validate that addition. This maintains the integrity of the blockchain.

With PoS, however, certain participants pledge their own money (their ‘stake’ in this whole exercise) and in return, only they validate the transactions. The rest of the blockchain accepts this because the validators have personal stake in the process and they stand to lose if they manipulate the transactions in any way. While PoW gives everyone a chance to validate, PoS may be said to concentrate power with users with the most money.

Why do people bother buying NFTs? What are the benefits?
One common pattern to emerge from the recent boom in NFT sales is that the token is listed again for resale soon after purchase. This points to a potential investment value that buyers see in certain tokens, much like buying real estate or paintings from a gallery. Often, the only aim of the purchase is to sell it at a higher price later. There is also a faction of NFT enthusiasts who buy tokens to support their favourite artists.

What kind of NFTs are people collecting?
What are the advantages of NFTs for artists? NFTs are now offering a chance for digital artists to sell their work in a manner that has been compared to the real-life gallery and auctions culture. Previously, it was unfathomable to imagine that a JPEG or a GIF could be bought and sold, because the entire point of digital art is that it is easily reproducible. By creating tokens, it is now possible for their circulation to be limited in number.
Additionally, marketplaces also allow artists to collect revenue after their piece has been sold downstream. If user A buys an NFT that user B had bought, a part of the money from the transaction will go to the artist. This was never possible before with art.

VISUAL DESIGN

Language, Medium & Visual Style

Our language would be simple, the analogies would be familiar and all of this would be complemented by familiar clips from movies or scenes that the audience could immediately understand and relate to. We also decided to write these in Hindi because there is a lack of well designed content for it.

For our visual style and medium, we will be using a mix of text and famous scenes from movies to explain concepts. By making the content relatable and humorous, we think that it will become easier to understand and more palatable for readers.

After a number of other iterations, our final visual style was inspired by creating a large moodboard of hand painted Indian advertisements and posters. We drew from the colour palettes and the typography styles to create a unique visual look for our series. This worked well with Hindi too.


NFT KI HERA PHERI

Outcome

The series, because of the visual look and language, became for the Hindi-speaking lay audience who wanted to understand the basics of crypto and NFTs.

For example, we could explain what the advantages of buying NFTs was by taking this scene from the show “Yeh Jo Hai Zindagi” where a shopkeeper tries to convince a customer why buying an expensive vase is good for him.

NFT खरीदने के
क्या फायदे है?

We illustrate the concept of Proof of Stake by taking this scene from the movie Hera Pheri where one of the characters asks another to trust him:

“प्रूफ ऑफ़ स्टेक”
क्या होता है?

Or we can illustrate what it means for an object to be non-fungible by taking this scene from the movie Bean where the character has accidentally destroyed an irreplaceable painting:

एन.एफ.टी
क्या है?

Credits

AN EXPLORATION BY -
RACHIT MATHUR
HUGE THANKS TO -
DECLARATION

Next Project

Explain with GIFs